Why is Ultimate Marvel vs. Capcom 3 (UMvC3) coming out just nine months after vanilla (MvC3)? Licensing of course.
From the moment UMvC3 was announced, there was an outcry. Many questioned Capcom's decision to sell an updated version of MvC3 rather than patch glitches and provide DLC on PSN and the Xbox Live Marketplace.
While the detractors have died down, some still ponder Capcom's motive for releasing a brand new disc.
Capcom community manager, Seth Killian spoke with Euro Gamer to set the record straight.
"Marvel is a big company that has their own schedule of licenses with windows. They have a huge impact on things like that. To have the wide range of characters we've been able to have in the game ... We have the license for this specific game, but other companies outside of Capcom have licenses for other Marvel games that impinge. So we have to find specific times where we're able to release products. It's on the Capcom side and on the Marvel side."
Killian also pointed out that Japan is still "very much not a DLC market." Even Super Street Fighter IV has received an upgrade via disc along with DLC in the form of Arcade Edition (AE). AE v.2012 will be released next month for free on PSN and Xbox Live.